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From the ripe age of eight, when I mailed hand-written letters in calligraphy to my friends, spent hours creating my own Felix the Cat cartoons and hand sewed new outfits for myself and my family of Barbies because the store bought clothes were just too normal, creativity has always driven my passion for life. 

This, coupled with my love for creative writing, explains why I spent the early stages of my career pursuing journalism, reading Shakespeare on weekends, writing poetry, freelancing for a local magazine and idealizing icons such as Ira Glass and Barbara Walters. 

My passion for storytelling led me to win a Rotarian Ambassadorial Scholarship to study International Relations at the University of Westminster in London. It is here where I learned the importance of how today’s culturally diverse population, the ever-evolving world of tech and global politics all play key roles in how we communicate with audiences and stakeholders. 

Four amazing friends, one fantastic Brazilian husband, a riveting dissertation on Brazil and China and one CBS News internship later, my solid understanding of how our globalized world and the evolving world of tech impact messaging brought me to my first job in corporate communications for a global technology company.

Today, I’ve worked in agency, government and corporate communications, leading PR initiatives for technology and life sciences for the state of Georgia, spearheading social media and public relations initiatives for SaaS brands and tech start-ups and landing briefings and mentions in top tier publications such as U.S. News & World Report, The Wall Street Journal, Bloomberg and Inc.com. Driven by a passion to work collaboratively and creatively and still have time to walk my dog and have dinner with my husband, I most recently walked away from what I thought was my dream job. Since starting out on my own, I’ve never been happier and I’ve never looked back. 

My entrepreneurial enthusiasm and creativity takes clients to the next level. You can find me blogging on VKB Public Relations and I have a library of writing samples. I've accomplished a lot along the way.   

Victoria has 6+ years of combined experience in technology, corporate communications, government, economic development, start-ups and within a PR agency. Below are a few of her favorite projects to date. 

 
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brand awareness

An innovative SaaS startup was looking to raise awareness among trade and local media. Through aggressive content marketing, social media and media relations campaign, Victoria garnered more than 500,000 in media impressions, grew social channels by 75% respectively and grew unique site visitors by 50% in four months.

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Media Relations

A leading software business sought increased visibility among key B2B stakeholders locally, nationally and globally. Through a proactive media relations campaign, Victoria helped the company garner more than a million media impressions in four months, as well as grow blog traffic by more than 100%. 

Tech Innovation Tour

The State of Georgia’s economic development team sought to raise awareness of the tech/economic activity in the region in order to help attract new business. As a result, Victoria coordinated a Media FAM Tour, working with the Atlanta's start-up scene and the PR agency of record. This included a innovation panel discussion and personalized tour of innovation offices and collaborative working spaces, bringing startups and business executives together to talk about innovation with top tier journalists.

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Employee Engagement

With newly established, aggressive financial goals for 1,200+ Hexagon employees across the globe, the need to engage and communicate Hexagon's brand message and story was more critical than ever.  Victoria worked the branding team to execute an employee engagement initiative, including an intranet and employee e-newsletter rebrand and a campaign focused on raising awareness of Hexagon's new core values, increasing employee engagement by 70 percent in four months.

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GLOBAL MEDIA TOUR

In order to promote Georgia’s communities as great places for business, the global commerce team sought to engage the strong consular corps delegation and other international business stakeholders that live in Atlanta by taking them on a “VIP Tour” outside metro Atlanta. 

As the sole PR and communications specialist, Victoria promoted the tour internationally, with local coverage at every stop, reaching Georgia citizens via local NBC network, more than 100,000 via print and a million viewers online, including global interaction with #GAVIPTour on social media. 

 

Growing a Tech Start-Up's Unique Site Visitors by 50 Percent 

Summary

Content-Marketing

An innovative SaaS startup was looking to raise awareness among key B2B/B2C stakeholders in the marketing and customer experience sector, as well as improve visibility in the local Atlanta area. In addition, the company was also looking to position its executive team as industry pioneers to support the company’s funding efforts.

Victoria created and executed a full-scale PR campaign, diving deep into the company’s customers, product offering and news to identify compelling, newsworthy pitches, stories and content to drive traffic and grow brand recognition.

 

Outcome    

By keeping an ear to the ground on what stories relevant reporters were working on, as well as fostering relationships with critical journalists, Victoria executed a successful media relations push. Through in-depth media relations research and outreach, as well as identifying compelling article topics and points, Victoria helped her client garner more than 500,000 in media impressions, landing bylines and interviews in top martech pubs such as CMS Wire and MarTech Advisor.


Victoria also interviewed customers and originated case studies, blog posts and engaging social content to further elevate the brand and its product offering to key stakeholders and right-fit media. Through this content marketing strategy, Victoria grew Twitter followers by more than 148 percent and LinkedIn page followers by 42 percent. Overall, grew website unique visitors by 50 percent in four months.

Generating a Million Media Impressions for a Top SaaS Brand

Media-Relations

Summary

A leading software company sought to significantly increase visibility among key B2B stakeholders in government and insurance sectors, as well as the local Atlanta area. Because the company had recently rebranding, increasing site visitors to its newly updated website was important to improving the company's credibility and sales leads.  

Victoria worked with a team to develop a compelling content marketing campaign and an aggressive, hyper-targeted media relations campaign focused on the right topics, pain point solutions and product offerings and customer success stories that would resonate with the company's stakeholders. 

 

 

Outcome

Victoria created and executed a blog, press release and social content calendar focused on topics that would resonate with the company’s target audience, position company leaders as industry experts in their field and raise brand visibility among government and insurance sectors. Through this campaign, visitors to the company’s blog and industry landing pages grew by more than 100 percent in four months and the company’s blog was in the top five most visited pages. The company’s social media channels grew by more than 300 percent in three months and profile views to LinkedIn, Twitter and Facebook grew by more than 130 percent. 

The media relations campaign garnered more than a million media impressions in three months, including two trend bylines in the largest outlets for government and insurance audiences. The media relations campaign also garnered interviews and mentions in local business radio outlets. 

Raising Awareness of Georgia's Tech Sector to a Global Audience

Awareness-Campaign

Summary 

Georgia's team of economic developers sought to raise awareness about the state's recent activity in the technology sector. 

From The Home Depot Innovation Center, ThyssenKrupp Elevator R&D Center and the AT&T Drive Studio, to NCR Innovation Center, Georgia Tech's Atlanta Technology Development Center, Panasonic Innovation Center and many more, Tech Square was a hotbed of tech innovation.

The Georgia Department of Economic Development wanted to bring the education, start-up scene and corporate innovation sector together to shed light on the exciting things taking place in the area. 

 

Outcome

Working with the private sector, Atlanta's start-up scene, the education sector and the PR agency of record, Victoria coordinated a day-long interactive tour that included a start-up innovation showcase, a technology panel discussion among innovation directors such as Coca-Cola and ThyssenKrupp, and personalized tours of innovation offices and collaborative working spaces in the area, including Panasonic, AT&T and Atlanta Tech Village, with top-tier contributing writers and journalists for The Huffington Post, Popular Science and Automotive News. Startup founders, innovation directors, professors and the public all came together to raise awareness on a local and national level about how they're cultivating a tech ecosystem in Georgia.

Improving A Global Brand's Employee Engagement by 70 Percent in Four Months

Summary

With newly established, aggressive financial goals for the more than 1200 Hexagon employees across the globe, the need to engage and communicate Hexagon's brand message and story was more critical than ever before. Victoria executed an employee engagement initiative, including an intranet and employee e-newsletter re-brand, a campaign focused on raising awareness of Hexagon's new core values and a quarterly employee address from the president and CEO.

 

Outcome

Through an integrated marketing approach, employee intranet and e-newsletter hits increased by a 40 percent average and the quarterly employee address gained a 70 percent increase within a year. A new and improved bi-annual employee magazine, Together, increased digital downloads by more than 50 percent. The core values campaign had an overwhelming response of nearly 70 percent, winning a 2012-2013 Gold Marcom Award.

Generating Global Awareness about a Local Event

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Summary 

In order to promote Georgia’s communities as great places for business, the global commerce team sought to engage the strong consular corps delegation and other international business stakeholders that live in Atlanta by taking them on a “VIP Tour” outside metro Atlanta. 

Influential leaders representing 26 countries participated in a 1-stop caravan tour of northeast Georgia. 

 

Outcome

As the sole PR and communications specialist for the VIP tour, Victoria used traditional and integrated PR tactics to promote the visit to local media as well as the general citizens of Georgia.

Through regional media coverage and a social media campaign, the VIP tour was promoted internationally, with local coverage at every stop, reaching Georgia citizens via local NBC network, more than 100,000 via print and a million viewers online. 

The social media campaign #GAVIPTour attracted participation from other country’s chambers of commerce as well as participation from local government.