Four Ways to Improve Your Next Not-So-Exciting Product Launch

Four Ways to Improve Your Next Not-So-Exciting Product Launch

Product releases have put a bad taste in the mouths of PR execs, especially now when there is so much product noise that tech brands are putting out. Communications and marketing teams are under extreme pressure to generate buzz about a new upgrade, line of service or add-on, even if the news itself is not very exciting. Far too often, tech brands quickly put together a vague, poorly written product release “on the wire” when the product is “ready and available” hoping for good press pickup and in the end, get disappointed by lack coverage and overall awareness.

With so many outlets to consider, be they owned, earned or paid media channels, product releases can generate buzz if launched the right way. Here are five ways to improve the next product launch, even if it’s not that exciting.

The Power of Storytelling: 3 Tips to Crafting Impactful Stories

The Power of Storytelling: 3 Tips to Crafting Impactful Stories

As technology continues to drive the what, how and when of brand communications, research shows that brands with strong storytelling content cut through the clutter organically and remain top of mind for customers. While the ability to shape and communicate a strong story trumps all other digital strategies, it can prove challenging for top tech brands, such as IBM or Microsoft, that have complex messages to communicate. (In fact, IBM is turning to screenwriters and creative masterminds to help shape a compelling, innovative story.) 

We believe any brand or thought leader can tell powerful stories. Here are three tips to help. 

Celebrating Womanhood: A Q&A with Female Entrepreneur Shirlynn Brownell, Founder of DKT Polish

What does it take to become a great female entrepreneur? Is it a strong vision? A great idea? Unmatched industry connections? Or is it simply grit, passion and a drive to succeed?

For Shirlynn Brownell, founder of DKT Polish, it’s a combination of things, including a foundation of strong female role models and an appreciation for all the things that encompass womanhood. 

We asked Shirlynn to share her story, along with a few female entrepreneurship secrets and tips to starting a business.

 

It's a Piece of Cake - How to Successfully Land Media Coverage

It's a Piece of Cake - How to Successfully Land Media Coverage

Here’s the hard truth: Just because you think your company or brand is exciting doesn’t mean a journalist does.

Here’s another hard truth: Your company or brand’s mission or vision is NOT news, no matter how relevant the industry.

To my PR colleagues who’ve had to sugar coat these truths to clients - you are not alone. I, too, have had many a client who was dead set on getting a company exclusive on MSNBC, CNN or Dr. Oz. In fact, many have often assumed it is simply a matter of making a friendly call to the producer. After lessons learned, I set expectations upfront when clients are looking to garner coverage by explaining the process. I like to compare media relations to baking a cake. 

Up Your Thought Leadership Game in Four Ways

Up Your Thought Leadership Game in Four Ways

When I read this Forbes article on 2016 PR trends, I was ecstatic. Perhaps because it confirmed my PR fortune telling capabilities, but mainly because the very thing that’s highlighted in each of these trends is something that’s bringing in the most PR for my clients: Thought Leadership

If you’re not already positioning yourself and your executive team as thought leaders, you’re behind the curve, no matter how big of a brand you represent. Here are four tips to help you up your thought leadership game every day. 

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