We're focused on helping brands and entrepreneurs find the right message and story angles that stand out in a cluttered media landscape.
Startups + Entrepreneurs
While almost anyone can be a journalist in today’s digital world, there is still value in landing a feature, mention or quote in a top tier outlet. It builds credibility, it creates significant SEO value, and, best of all, media coverage can do one thing that advertising can’t - allow someone else to tout your business.
Consumers and journalists today are looking to engage and follow individuals instead of brands. That’s why positioning executives as industry thought leaders is critical to getting a brand’s message heard. Be it via social media, a blog post, a contributed article or a media interview, companies that position executives as thought leaders can generate three times as many leads as competitors that aren’t following this strategy.
For thought leaders, non-profits, government agencies and global brands, it’s important to effectively communicate key messages via compelling and engaging stories, web content, bylines or blog posts. Crafting content that creatively addresses key issues like competitor differentiation, product value, industry trends and information to address customer pain points will help entities captivate their audience and stand out against competitors. We're here to help.
A highly digital world calls for a highly digital communications plan. Recent studies reveal that more than half of social media users learn about products and services via social media.
Whether you’re full steam ahead on Instagram and Twitter or not quite sure how to navigate Snapchat, your brand's presence on the right social channels will make all the difference in reaching the next buyer or tapping into the next market opportunity. Let us help you develop the right strategy and craft the right message.